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Wyoming Brands

Posted on June 2, 2020August 14, 2025 by Justin Durand

There’s a book on the cattle brands of Green River, Wyoming. Branded: History of Green River Valley and Hoback Basin Brands (2016), compiled and published by Green River Valley Cattlewomen.

Branded, by the Green River Valley Cattlewomen.
Bill Luce

My great grandfather Bill Luce (1864-194) lived there. I bought the book, thinking his brands might be mentioned. No such luck.

I asked Jonita Sommers. She said, “nobody asked and payed to have them put in.” I guess my psychic skills failed me, here.

Luce brands

Great grandpa’s brands were the LU Quarter Circle, which was his first brand; the Circle Dot; and the Flying Heart. Jonita says, “The Flying Heart is now used by Don Kendall, old CEO of Pepsi who bought the place in the 80s.  Now has old Alexander place on Newfork.  The other two I don’t think are in use.”

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